This photo? That's the exact evening it clicked.
Two friends on the beach, and one of those conversations that starts as a rant and ends as a plan. It began with a simple frustration. Actually, with two.
Jelle, an experienced kitesurfer, was constantly asked to keep an eye on others out on the water. Mieke, on the other hand, was looking for exactly that: someone to coach her through a session, every now and then.
Not a full course. Not a kite school. Just a skilled coach for a focused session. Someone who helps you move forward with intention.
Yet finding that kind of coach proved surprisingly hard. In a world where you can book a stay, arrange a ride, or reserve a table in under a minute, there's still no seamless way to find the right sports coach.
So that evening, thumbs up and grinning ear to ear, we decided to build one. A platform where athletes and coaches connect effortlessly. No friction. No noise. Just the right match, at exactly the right moment.
Built by riders, for riders.
Jelle Roosendaal
Co-founder
Kitesurfing since I was 21, hooked from the very first session. For the past five years I've taught alongside my full-time job, not because I had to, but because watching someone go from unsure to riding with control never gets old. And the better you get, the harder it becomes to find the right coaching. That's the gap we're closing.
Mieke Jansen
Co-founder
You can wake me up for a sunrise session. Please do. Kitesurfing is where I fell for the feeling of real progress: in just a few months I went from my very first jumps to clearing over eight meters. And my biggest leaps didn't come from a full course. They came from experienced kiters who joined me on the water, watched closely, and spotted the one thing I couldn't see myself. Those moments are exactly what SportsFINDR is built around.
Three things, non-negotiable.
Progression.
Every session moves you forward. One sharp insight at the right moment beats ten generic lessons.
Fun.
The better you get, the more fun it becomes. We're here for the stoke, not the grind.
Community.
Sport is better shared. SportsFINDR brings athletes and coaches together into one growing scene.